Presentation

Fruit cocktails, the best pairing

Sponsored by Zumos Juver

This presentation puts forward the idea that fruit-based cocktails are the next step in the evolution of the bar scene, as seen through the eyes of bartenders.

Using fruit juices, it demonstrates how to create balanced, versatile cocktails that align with modern, more mindful consumption trends, embracing low- and no-alcohol options.

The session will address the reinterpretation of classic cocktails, the role of front-of-house staff in creating experiences and achieving balance between acidity, sweetness and structure. Adopting a technical yet accessible approach, it will demonstrate the value of working with consistent, high-quality products such as Juver in the context of bars, hotels and restaurants, providing practical tools that can easily be implemented.

Partners

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Madrid Fusión 2027

Exhibitors