Round table
Eating without cooking. Are our kitchens going to disappear?
Are we giving up on cooking, or are we simply cooking differently?
This presentation uses real data on consumption and domestic storage to analyse how purchasing habits change when little or no cooking is done. It will address the role of brands and marketing in visibility at the point of sale, as well as exploring the relationship between food, time, home, and purchasing decisions. Rather than disappearing, cooking is undergoing a transformation. What do consumers expect today when they don't cook, and how is the food industry adapting?
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